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Market your way to growth : 8 ways to win
Kotler, PhilipJohn Wiley and Sons, Inc. 2013 1. painosPhilip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...
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Market Your Way to Growth : 8 Ways to Win
Kotler, Philip; Kotler, MiltonWiley 2012Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, succe...
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Markkinointi 3.0 : tuotteista asiakkaisiin ja ihmiskeskeisyyteen
Kotler, PhilipTalentum 2011Tämä on markkinoinnin seuraava kehitysaste! Markkinointi 3.0 ei kohtaa asiakkaita enää vain kuluttajina vaan moniulotteisina inhimillisinä olentoina, joita me kaikki olemmekin. Vas...
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Marketing 3.0: From Products to Customers to the Human Spirit
Kotler, PhilipJohn Wiley and Sons, Inc. 2010 1. painosUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they...
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Kotler, PhilipJohn Wiley and Sons, Inc. 2003 1. painosThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Phi...
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B2B Brand Management
Kotler, Philip; Pfoertsch, WaldemarSpringer 2006 1. painosTable of contents 1. Being Known or Being One of Many 2. To Brand or Not to Brand3. B2B Branding Dimensions 4. Acceleration Through Branding5. Success Stories of B2B Branding 6. Be...