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Nudge : improving decisions about health, wealth, and happiness
Egan, MarkMacat International Limited 2017Do people always act rationally and in their own best interests? Thaler and Sunstein do not believe so. They are convinced that psychological factors often stop people from making...
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The better mousetrap brand invention in a media democracy
Pont, SimonKogan Page 2013Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do w...
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Consumer India inside the Indian mind and wallet
Sinha, DheerajJohn Wiley and Sons 2010A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and comm...
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Shopping with Freud
Bowlby, RachelTaylor & Francis Group 2006 1. painosWhat is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology...