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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business
Miller, Donald; Peterson , Dr. J.J.Harpercollins Leadership 2020 UnabridgedBased on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any br...
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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Rosen, RichardJohn Wiley and Sons, Inc. 2009 1. painosOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into...