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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business
Miller, Donald; Peterson , Dr. J.J.Harpercollins Leadership 2020 UnabridgedBased on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any br...
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Strategic Customer Service : Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Goodman, JohnAMACOM Books 2019 2. painosAny organization can win more customers and increase sales if they learn to be more strategic with their customer service.When customers complain, employees respond. The typical se...
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Up Close & Personal; Customer Relationship Marketing @ Work, Third edition
Stone, Merlin; Gamble, Paul R.; Woodcock, Neil; Foss, BryanKogan Page 2006 3. painosCustomer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology. Although founded on ap...