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  1. Market your way to growth : 8 ways to win

    Kotler, Philip
    John Wiley and Sons, Inc. 2013 1. painos

    Philip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...

  2. Up Close & Personal; Customer Relationship Marketing @ Work, Third edition

    Stone, Merlin; Gamble, Paul R.; Woodcock, Neil; Foss, Bryan
    Kogan Page 2006 3. painos

    Customer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology. Although founded on ap...