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Market your way to growth : 8 ways to win
Kotler, PhilipJohn Wiley and Sons, Inc. 2013 1. painosPhilip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...
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Up Close & Personal; Customer Relationship Marketing @ Work, Third edition
Stone, Merlin; Gamble, Paul R.; Woodcock, Neil; Foss, BryanKogan Page 2006 3. painosCustomer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology. Although founded on ap...