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Flawless : Lessons in Looks and Culture from the K-Beauty Capital
Hu, ElisePenguin Publishing Group 2023One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add...
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Hype : How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We're Following
Bluestone, GabrielleHanover Square Press 2021"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?" -Cat Marnell, New York...
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Strategic Customer Service : Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Goodman, JohnAMACOM Books 2019 2. painosAny organization can win more customers and increase sales if they learn to be more strategic with their customer service.When customers complain, employees respond. The typical se...
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The Value of Everything : Making and Taking in the Global Economy
Mazzucato, MarianaPenguin Books Ltd 2018 UnabridgedPenguin presents the audiobook edition of The Value of Everything by Mariana Mazzucato. Who really creates wealth in our world? And how do we decide the value of what they do? At t...
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The Value of Everything : Making and Taking in the Global Economy
Mazzucato, MarianaPenguin Books Ltd 2018Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In...
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The Patterning Instinct : A Cultural History of Humanity's Search for Meaning
Lent, JeremyBlackstone Publishing 2017This fresh perspective on crucial questions of history identifies the root metaphors that cultures have used to construct meaning in their world. It offers a glimpse into the minds...
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Admen, Mad Men, and the Real World of Advertising : Essential Lessons for Business and Life
Marinaccio, DaveArcade 2015A bestselling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the...
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Consumer Culture, Identity and Well-Being
Dittmar, HelgaTaylor & Francis Group 2008 1. painosThe Search for the "Good Life" and the "Body Perfect" Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised...
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Up Close & Personal; Customer Relationship Marketing @ Work, Third edition
Stone, Merlin; Gamble, Paul R.; Woodcock, Neil; Foss, BryanKogan Page 2006 3. painosCustomer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology. Although founded on ap...
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Shopping with Freud
Bowlby, RachelTaylor & Francis Group 2006 1. painosWhat is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology...
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Brand Culture
Salzer-Mörling, MiriamTaylor & Francis Group 2006 1. painosBrands occupy an increasingly prominent place in the managerial mind as well as in the cultural landscape. Recent research has shown that brands are interpreted in multiple ways, p...
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Macworld
IDG 2021 Jun 01 2021In June we have the details on Apple’s new tech: M1 iMac, iPad Pro, and AirTag. Run Windows 10 on your M1 Mac. The lowdown on App Tracking Transparency. How to unlock your iPhone w...
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PC Magazine
Ziff Davis 2021 Jun 01 2021Have you ever tried to buy a computer made entirely of US parts and assembled here? You can't. But we found 46 companies that are making high-quality tech products in the United St...
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PCWorld
IDG 2021 Jun 01 2021In June, find out how to spot an online scam, Intel Tiger Lake H launch, Surface Laptop 4 review, Ryzen 5000 battery tests, HP Omen 30L prebuilt gaming PC, 5 great built-in Windows...