Sell with a Story : How to Capture Attention, Build Trust, and Close the Sale
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.
Smith identifies the ingredients of the most effective sales stories and reveals how to:
Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And moreLearning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will...
