Sök
-
Extremely Online : The Untold Story of Fame, Influence, and Power on the Internet
Lorenz, TaylorSimon & Schuster 2023NATIONAL BESTSELLER Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet, revealing how online influence and the creators who...
-
Doppelganger : A Trip into the Mirror World
Klein, NaomiMacmillan Audio 2023 UnabridgedThis program is read by the author. "An elegant hybrid of memoir and social science that traces the motif of the double throughout history, literature and Klein's personal life."—T...
-
The Arc : A Novel
Hoen, Tory HenwoodMacmillan Audio 2022 Unabridged"This debut novel from Hoen, a Brown University graduate who's worked both in the branding world and as a journalist, treads the usual romance-novel ground in a fresh way. She's he...
-
Consulting in the Gig Economy & How to get great gigs
Olsson, MarianneKonsultboken PublishingThis guide to consulting, gig work and freelancing is full of ways to get yourself ready for self-employment. It gives advice about setting up a company or not to, PR, how to write...
-
Working in the Gig Economy & How to get great gigs
Olsson, MarianneKonsultboken PublishingEveryone is a gig worker today - you just do not know about it yet. This guide to consulting, gig work and freelancing is full of ways to get yourself ready for self-employment. I...
-
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business
Miller, Donald; Peterson , Dr. J.J.Harpercollins Leadership 2020 UnabridgedBased on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any br...
-
Strategic Customer Service : Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Goodman, JohnAMACOM Books 2019 2. utgåvaAny organization can win more customers and increase sales if they learn to be more strategic with their customer service.When customers complain, employees respond. The typical se...
-
Building a StoryBrand : Clarify Your Message So Customers Will Listen
Miller, DonaldHarpercollins Leadership 2017 UnabridgedNew York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers a...
-
Sell with a Story : How to Capture Attention, Build Trust, and Close the Sale
Smith, PaulAMACOM Books 2016Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways...
-
Branding @ the digital age
Meyers, Herbert; Gerstman, RichardPalgrave Macmillan Ltd 2001 1. utgåvaBrands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or tradit...