Effective Business Writing teaches you how to write informatively, persuasively and memorably and tackles many forms of communication such as letters, emails, faxes, press releases, newsletters, advertisements, reports and proposals. Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and corporate personality and strike a distinctive note. Effective Business Writing will help you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches. Every executive or manager who has to "put pen to paper" whether their communications are external or internal, and who wants to be understood and make their messages count will find Effective Business Writing indispensable.