Kundtjänst och marknadsföring
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Conversion Code : Capture More Leads + Cover More Appointments = Close More Sales
Smith, ChrisWiley 2016"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses generate more than 31 million leads and c...
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The Only Sales Guide You'll Ever Need
Iannarino, AnthonyPenguin Publishing Group 2016The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensiv...
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The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Scott, David MeermanWiley 2013 4. utgåvaThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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Sell with a Story : How to Capture Attention, Build Trust, and Close the Sale
Smith, PaulAMACOM Books 2016Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways...
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Logistics : an introduction to supply chain management
Waters, Donaldlogistiikka 2003 1. p.Logistics - An Introduction to Supply Chain Management is an essential introduction for any business student studying Logistics or Supply Chain Management. The text uses chapter ai...
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Hooked : How to Build Habit-Forming Products
Eyal, NirPenguin Books Ltd 2014THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE. IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed m...
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Social media marketing : the next generation of business engagement
Evans, DaveWiley 2010How to implement winning social media programs in business to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population use...
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Handley, AnnJohn Wiley and Sons, Inc. 2015 1. utgåvaFinally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers thr...
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To Sell is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others
Pink, Daniel H.Canongate Books 2013We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in...
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Best cases in B2B sales management
Mattsson, Juha T.; Parvinen, PetriTeknologiainfo Teknova 2011Myynti on liiketoiminnan perusedellytys! Suomalaisten yritysten myyntiosaamisesta on keskusteltu paljon ja todettu siinä olevan parantamistarvetta. Fyysisten tuotteiden myynnistä o...
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David MeermanWiley 2013 4th ed.The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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Global supply chain management and international logistics
Branch, Alan E.Taylor & Francis Group 2008 -
Handbook of logistics and distribution management
Rushton, Alan.; Croucher, Phil.; Baker, PeterKoganPage 2010 4th ed.Now in its fourth edition, The Handbook of Logistics and Distribution Management covers the full scope of logistics and distribution, providing a broad strategic framework for plan...
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Market your way to growth : 8 ways to win
Kotler, PhilipJohn Wiley and Sons, Inc. 2013 1. utgåvaPhilip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...
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Customer Relationship Management
Buttle, FrancisTaylor & Francis Group 2009 1. utgåvaCustomer Relationship Management is structured around the author's own 'CRM Value Chain' model, and addresses what it sees as the core issues of CRM: * Who should companies serve...
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The art and science of technical analysis market structure, price action and trading strategies
Grimes, AdamWiley 2012A breakthrough trading book that provides powerful insights on profitable technical patterns and strategiesThe Art and Science of Technical Analysis is a groundbreaking work that b...
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Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
Wootton, SimonKogan Page 2010 3rd ed.Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by...
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Access All Areas: A Real World Guide to Gigging and Touring
Wilkins, TrevElsevier 2007From the paperwork to the practical aspects, Access All Areas gives you an excellent insight into the live music and touring industry. Drawing on a vast range of real-world experie...
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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Arthur, LisaJohn Wiley and Sons, Inc. 2013 1. utgåvaLeverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by in...
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