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  1. Branding @ the digital age

    Meyers, Herbert; Gerstman, Richard
    Palgrave Macmillan Ltd 2001 1. utgåva

    Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or tradit...

  2. Redefining financial services

    DiVanna, Joseph A.
    Palgrave Macmillan Ltd 2002 1. utgåva

    Redefining financial services -The new renaissance in value propositions Redefining Financial Services explores the fundamental redefinition of the role of financial intermediaries...