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Branding @ the digital age
Meyers, Herbert; Gerstman, RichardPalgrave Macmillan Ltd 2001 1. utgåvaBrands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or tradit...
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Redefining financial services
DiVanna, Joseph A.Palgrave Macmillan Ltd 2002 1. utgåvaRedefining financial services -The new renaissance in value propositions Redefining Financial Services explores the fundamental redefinition of the role of financial intermediaries...