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  1. The better mousetrap brand invention in a media democracy

    Pont, Simon
    Kogan Page 2013

    Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do w...

  2. Click here : make the internet work for your business

    Evans, Rich
    John Wiley & sons 2011

    Click Here is the ultimate guide to making the internet work for your business.By using just some of the many methods contained in this book, you will reach more people, improve yo...

  3. Advertising and New Media

    Spurgeon, Christina
    Taylor & Francis Group 2008 1. utgåva

    This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' med...

  4. Ads to Icons; How Advertising Succeeds in a Multimedia Age

    Springer, Paul
    Kogan Page 2007 1. utgåva

    From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic a...