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The Inversion Factor : How to Thrive in the IoT Economy
Bernardi, Linda; Sarma, Sanjay E.; Traub, KennethMIT Press 2017Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientati...
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Big Data: Understanding How Data Powers Big Business
Schmarzo, BillJohn Wiley and Sons, Inc. 2014 1. utgåvaLeverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better unde...