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  1. The Inversion Factor : How to Thrive in the IoT Economy

    Bernardi, Linda; Sarma, Sanjay E.; Traub, Kenneth
    MIT Press 2017

    Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientati...

  2. Big Data: Understanding How Data Powers Big Business

    Schmarzo, Bill
    John Wiley and Sons, Inc. 2014 1. utgåva

    Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better unde...