The Quintessence of Strategic Management
Table of contents1. Strategy and Strategic Management: A First Basic UnderstandingPhilip Kotler, Roland Berger, Nils Bickhoff2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they InteractPhilip Kotler, Roland Berger, Nils Bickhoff3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 YearsPhilip Kotler, Roland Berger, Nils Bickhoff