Mother of Invention : How Good Ideas Get Ignored in a World Built for Men
WATERSTONES BEST POLITICAL BOOKS OF THE YEAR 2021 LONGLISTED FOR THE ANDREW CARNEGIE MEDAL 'I am absurdly excited for this book' Caroline Criado Perez Bestselling author Katrine Marçal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions;...
