As an artist, David Bowie was widely considered a "chameleon," shedding one persona to create another and thus staying popular, relevant and compelling. In reality, Bowie was able to work with the resources around him to create something new, causing many to see him as a sort of lone artist rather than a collaborator in the creation of his own celebrity.

Mid-career, Bowie began presenting himself as a figure in darkness, progressively more hidden. He required an audience for his continued celebrity but worked against that audience in the creation—or rather the destruction—of his star image. This tension is made clear in his 1995 album 1. Outside, which has him performing for an audience while simultaneously shunning them. This book explores Bowie's negotiation of his celebrity during his later career, with particular focus on 1. Outside, an album symptomatic of deep-seated societal and personal anxiety.