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  1. The 10% Entrepreneur : Live Your Dream Without Quitting Your Day Job

    McGinnis, Patrick J.
    Penguin Books Ltd 2016

    Start something new, develop your career and diversify your skills - without giving up your day job You want to launch a business, try something new and make yourself more employab...

  2. 28 business thinkers who changed the world : the management gurus and mavericks who changed the way we think about business

    Rigby, Rhymer
    Kogan Page 2011

    28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today. Some are great intellectuals while others are "gut instinct" type...

  3. The 33 Strategies of War

    Greene, Robert
    Profile Books 2010

    The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distill...

  4. The 50th Law

    50 Cent; Greene, Robert
    Profile 2010

    'My favourite book' Tinchy Stryder BA Business Life Book of the MonthThe ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay...

  5. The accountable leader

    Dive, Brian
    Kogan Page 2008

    The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at al...

  6. Advertising and New Media

    Spurgeon, Christina
    Taylor & Francis Group 2008 1. edition

    This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' med...

  7. Aftershock : Protect Yourself and Profit in the Next Global Financial Meltdown

    Wiedemer, David; Wiedemer, Robert A.; Spitzer, Cindy S.
    Wiley 2011 2. edition

    A practical guide to preparing for the next phase of the financial meltdownFrom the authors who were the first to predict Phase I of our current economic downturn-in their landmark...

  8. All In Startup: Launching a New Idea When Everything Is on the Line

    Kander, Diana
    John Wiley and Sons, Inc. 2014 1. edition

    If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt...

  9. Amaze your customers! : creative tips on winning & keeping your customers

    Zanetti, Daniel
    Kogan Page 2006

    Discover new strategies to amaze your customers…This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new cu...

  10. Armstrong's essential human resource management practice a guide to people management

    Armstrong, Michael
    Kogan Page 2010

    This book, a complete overview of the practices and processes fundamental to HR, is written for those who are not HR professionals but need to have a thorough understanding of how...

  11. Armstrong's Handbook of Human Resource Management Practice, 11th ed

    ARMSTRONG, Michael
    Kogan Page 2009 11. edition

    Armstrong's Handbook of Human Resource Management Practice is the definitive HR guide. This classic text for all students and practitioners of HRM. Providing a complete resource fo...

  12. The Art of Money Getting : Golden Rules for Making Money

    Barnum, P. T.
    Duke Classics 2022

    Few people are more uniquely qualified to dispense money-making advice than legendary showman, entertainer, and businessman extraordinaire P.T. Barnum. This book is full of savvy t...

  13. B2B Brand Management

    Kotler, Philip; Pfoertsch, Waldemar
    Springer 2006 1. edition

    Table of contents 1. Being Known or Being One of Many 2. To Brand or Not to Brand3. B2B Branding Dimensions 4. Acceleration Through Branding5. Success Stories of B2B Branding 6. Be...

  14. Bad Samaritans : The Guilty Secrets of Rich Nations and the Threat to Global Prosperity

    Chang, Ha-Joon
    Random House 2008

    It's rare that a book appears with a fresh perspective on world affairs, but renowned economist Ha-Joon Chang has some startlingly original things to say about the future of global...

  15. The Barefoot Investor : The Only Money Guide You'll Ever Need

    Pape, Scott
    Wiley 2016

    ** Reviewed and updated for the 2020-2021 financial year** This is the only money guide you'll ever need That's a bold claim, given there are already thousands of finance books on...

  16. Behavioral Marketing: Delivering Personalized Experiences At Scale

    Nussey, Bill
    John Wiley and Sons, Inc. 2015 1. edition

    Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create proce...

  17. The benchmarking book : a how-to guide to best practice for managers and practitioners

    Stapenhurst, Tim
    Butterworth-Heinemann 2009

  18. Best cases in B2B sales management

    Mattsson, Juha T.; Parvinen, Petri
    Teknologiainfo Teknova 2011

    Myynti on liiketoiminnan perusedellytys! Suomalaisten yritysten myyntiosaamisesta on keskusteltu paljon ja todettu siinä olevan parantamistarvetta. Fyysisten tuotteiden myynnistä o...

  19. The better mousetrap brand invention in a media democracy

    Pont, Simon
    Kogan Page 2013

    Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do w...

  20. Big Data: Understanding How Data Powers Big Business

    Schmarzo, Bill
    John Wiley and Sons, Inc. 2014 1. edition

    Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better unde...