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Market your way to growth : 8 ways to win
Kotler, PhilipJohn Wiley and Sons, Inc. 2013 1. editionPhilip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer ba...
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Market Your Way to Growth : 8 Ways to Win
Kotler, Philip; Kotler, MiltonWiley 2012Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, succe...