Social Selling : Techniques to Influence Buyers and Changemakers

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Develop...

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The Psychology of Work : Insights into Successful Working Practices

The Psychology of Work integrates psychological theory with personal narrative from global industry leaders, as well as those entering the workforce, to offer tangible insights int...

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Digital State : How the Internet is Changing Everything

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collabo...

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Business and Financial Models

A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses an...

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Be a Free Range Human : Escape the 9-5, Create a Life You Love and Still Pay the Bills

Free Range is the new career change Trapped in a job that's 'just not you'? Always dreaming of your next vacation and counting down to the weekend? Imagine getting paid to do somet...

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Valuable Content Marketing : How to make quality content the key to your business success

Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start do...

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Improve your business english : the essential toolkit for writing and communicating across borders

Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and you...

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New thinking on leadership : a global perspective

For twenty years now leadership has dominated programmes, books and training departments. However, we seem to be witnessing fewer inspirational examples of good leadership, and ins...

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How to make partner and still have a life

The burning question on every ambitious fee-earner's lips is: 'how do I make partner at this firm?' This book is your route map to making it to the top in a professional services f...

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Coaching for resilience a practical guide to using positive psychology

Coaching for Resilience is your practical guide to the principles of positive psychology. Using tried and tested techniques it will show you how to motivate and inspire your client...

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The careerist over 100 ways to get ahead at work

The Careerist - 100 ways to get ahead at work is a handy, quick-fix reference guide on how to improve your career prospects. Based on the weekly column in the Financial Times by Rh...

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The better mousetrap brand invention in a media democracy

Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do w...

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Demystifying strategy how to become a strategic thinker

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and manageme...

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Psychometrics in coaching using psychological and psychometric tools for development

With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how t...

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Writing skills for public relations style and technique for mainstream and social media

Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of t...

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Fashion Brands: Branding Style from Armani to Zara

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whil...

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Pioneers of Digital : Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the intern...

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50 Top Tools for Coaching : A Complete Toolkit for Developing and Empowering People

50 Top Tools for Coaching contains a selection of forms, models and exercises and an explanation of how and when to use them. Tools are provided to cover all aspects of a coaching...

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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing lo...

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The complete personality assessment : psychometric tests to reveal your full potential

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