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Working in the Gig Economy & How to get great gigs
Olsson, MarianneKonsultboken PublishingEveryone is a gig worker today - you just do not know about it yet. This guide to consulting, gig work and freelancing is full of ways to get yourself ready for self-employment. I...
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Scott, David MeermanJohn Wiley and Sons, Inc. 2013 4. editionThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Ryan, Damian; Jones, CalvinKogan Page 2012 2. editionDigital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing lo...
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Safko, Lon; Brake, DavidJohn Wiley and Sons, Inc. 2009 1. editionThe ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies Realizing that social media is dramatically im...
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Public Relations Strategy, 2nd edition
Oliver, SandraKogan Page 2007 2. editionThis challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models a...
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Effective Personal Communication Skills for Public Relations
Green, AndyKogan Page 2006 1. editionTo be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal...