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  1. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

    Scott, David Meerman
    John Wiley and Sons, Inc. 2013 4. edition

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th E...

  2. Public Relations and the Social Web

    BROWN, Rob
    Kogan Page 2009 1. edition

    Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS,...

  3. Mastering Web 2.0

    LINCOLN, Susan RICE
    Kogan Page 2009 1. edition

    Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyber...

  4. Logistics and Retail Management, 3rd ed

    SPARKS, John FERNIE, Leigh
    Kogan Page 2009 3. edition

    Logistics and Retail Management brings together current thinking on supply chain management, global logistics, fashion logistics, e-logistics and green supply chains. Also includes...

  5. The Social Media Bible: Tactics, Tools, and Strategies for Business Success

    Safko, Lon; Brake, David
    John Wiley and Sons, Inc. 2009 1. edition

    The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies Realizing that social media is dramatically im...