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  1. Good For You, Great For Me

    Susskind, Lawrence
    Macmillan Audio 2014

    Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes t...

  2. Sanningen om Ikea

    Stenebo, Johan
    Ica Bokförlag

    Boken är en initierad skildring av ett av Sveriges största företag med 150 000 anställda över hela världen. Ett företag med tusentals leverantörer och miljontals kunder. Ett företa...

  3. Product idea to product success : a complete step-by-step guide to making money from your idea

    Yubas, Matthew
    Open Book Audio 2012

  4. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

    Ries, Eric
    Crown Business 2011

    "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or bl...

  5. Selling the invisible : a field guide to modern marketing

    Beckwith, Harry
    Warner Books 1997