Strategic thinking : a nine step approach to strategy and leadership for managers and marketers

    Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton, Terry Horne

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes.

    johtaminen strateginen johtaminen yritykset yritysstrategiat strateginen suunnittelu markkinointi strategiat

    Kogan Page 3rd ed.
    ENG EISBN:9780749461102

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