Market your way to growth : 8 ways to win

    Market your way to growth : 8 ways to win / Philip Kotler, Milton Kotler

    Philip Kotler and Milton Kotler show you how to survive rough economic waters with the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility

    markkinointi strategiat asiakassuhde suhdemarkkinointi brändäys yritykset talouskasvu kasvu laskusuhdanne suhdannevaihtelut kilpailu asiakkaat lama kansainvälinen talous

    John Wiley and Sons, Inc. 1.edition
    ENG EISBN:9781118519646

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