Creative confidence : unleashing the creative potential within us all

    Creative confidence : unleashing the creative potential within us all / Tom Kelley, David Kelley

    Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems

    Ideo. yritystoiminta yritykset menestyminen luovuus innovatiivisuus innovaatiot

    Crown Publishing Group
    ENG EISBN:9780385349376

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